She spotted a gap in the market not only for a blue light protection but also for a new type of sun cream as it just wasn't "sexy", she added.
The 26-year-old said there's also been a shift to a bigger focus on skin health, with people stuck in front of their computers for hours at home worried about blue light damage. They are wanting those quick solutions and those multi-use products rather than having five different things." "There's a shift in the types of products people want too. They want two or three products that they can apply and then are good to go," she said. "People don't want long complicated routines anymore. Smit also believes the pandemic has influenced beauty routines with many people no longer interested in spending hours on their make up in the morning. "So it attracted customers as they weren't able to get lash extensions and false lashes and it allows you to apply false lashes in seconds." "It blew up during Covid as lot of eyelash salons were shut," she said. She had created a two in one eyeliner and lash adhesive. The eyeliner stamp has continued to be a best-selling "cult style product".īut when Covid hit, a new product she had been working on happened to be the perfect timing for launch, particularly as mask wearing became the norm and eyes "were the only things you could show off". Businesses don't normally grow that quickly so it was quite difficult to put so many systems and procedures in place after such a short time." "Looking back, it was a blessing but also a bit of a curse at the same time. I'm surprised our site didn't break to be honest," she revealed. "After it aired things went absolutely gangbusters – we did like two months of revenue in four hours. While she didn't take the investment offer on Shark Tank, her appearance on the show did cause the business to blow up.
Since then every product I create is about solving a problem or trying to create a quicker or easier solution to applying make up or a beauty product." "I never started it thinking it was going to be a big brand, but there was a massive need when I first started on the product.